This campaign for jangadeiro, Developed by Advanced, Fortaleza, Brazil, makes us remember some poignant moments in the past which shocked the world. This campaign, with its excellent concept, touches our mind as well as heart.
The campaign shows some photographs which startled the world, with the naked, extremely painful realities. The campaign shows ‘the manipulated version’ of the photographs to say that ‘ it would be very easy to manipulate facts if it weren’t for the media’
Let the media continue to say truth sans manipulation. Let them gasp for facts instead of ads.
Credits:
Advertising Agency: Advanced, Fortaleza, Brazil
Creative Director: Fernando Manara
Art Director: Roberto Bruno
Copywriter: Thomaz Costa
Via: Ads of the world





















