10 most compelling recruitment advertisments

Employers release recruitment ads to attract the best professionals for their organization. You probably see at least one job vacancy ad in a day, in newspapers and on the television or while browsing social media and public boards. Unless you are a job seeker, you tend to ignore the ads cause they are uninteresting. However, there are recruitment ads that capture your attention with their creative spin and innovative imagery.

The following ads are the highlights of a collection of ads used to quickly fill positions,

1. “OLD RECORD” Print Ad

Tagline: Looking for a new job? Get your own personal job agent at jobzonen.dk

The ad is simple, clearly expressing the role and services of the online job search site. Done by Hjaltelin agency of Denmark, It displays the reason why someone would want to quit their job and offers the site as a reprieve for the tired worker. A co-worker speaking like an old record (meaning repeating old stories), next to an apt image of a sleeping dog for further effect, annoys the woman enough that she thinks of the job search site. The ad commiserates and identifies with the audience in a very unique and straight-forward manner.

2. Tonic Communications recruitment ad

Tagline: Hungry designers wanted

A parody of the famous apple logo that is associated with design ingenuity and loved by designers. The ad, designed by Tonic Communications is attractive in its simplicity, delivering a strong secondary message. Clearly understood is that the company is looking for an innovative designer capable of imaginative thinking and explorative thought. In this case, the image is enhanced by the copy.

3. Trade Me Jobs: Smile

Tagline: Seriously big dough is here. Our new Six-figure jobs section has over 1,200 jobs offering $100k+

A funny ad that plays on the slang word of dough, referring to money. The display of the money shaped dough on a pan is a quirky way to attract views to the tagline and the company. Instead of going for bright, bold prints, the simple idea is enough to make a statement.

4. Serviceplan Recruitment: Organ donation, Heart

This vivid illustration of the skinless person is attention-grabbing, only by reading the copy does the viewer gets clarity on the company’s motives. Serviceplan, located in Germany, wanted to hire innovative professionals to their offices. With the use of audacious imagery complemented by a clever copy, they invited graphic design and advertising students to join their ranks. Asking them to “donate” their brains, hearts and eyes towards building a strong advertising company. On the surface, viewers think they know what the ad is about, on further scrutiny, something entirely different is revealed which is a very good twist.

5. Brandford Sub Aqua Advertisement

The man represents the dedication and fervor required to work in the BSA Company, calling for people with a similar mind and skill set. BSA intended to recruit people in the local community where diving was a favorite pastime so they incorporated it into their campaign. Buzz created by the campaign among the public would encourage interest and applications. This simple creation speaks to local people and used inexpensive means to deliver the company’s message. To keep costs low, the image was bought from istock and manipulated in photoshop for the final poster. It stands out for the strong influence it exerts on lookers.

6. PNet: Dictator

Tagline: Tired of office politics.Get a better job on PNet.co.za and make change happen.

The advert earns viewers confidence with strong graphics and a provoking message carrying a hint of irony. Formal colors increase the seriousness of the appearance and exude the strength for the individual to search for a new job instead of tolerating the implied injustice.

7. Career Junction: Grocery list

Tagline: Put your skills to better use.

Simple concept that communicates well the purpose of the online job site; to ensure that people find their dream job with their matching skill set rather than wasting their talents. The site projects itself as the best job site and most capable for identifying talent and enabling growth with the right job position. Many lookers love the elaborate typography on the notepad, artistic and representing the job seeker’s talents.

8. thebigchair.com.au: Chair

Tagline: Where the big jobs are.

What a creative way to showcase the logo of the online job site and encourage people to think about it. No overstated graphics or colorful images, just a gorgeous art direction that imprints the brand into the mind of the consumer. This shows that not every ad has to have a witty visual aid to get the brand message across. Arranging the copy in the structure of a chair attracts attention to the sentences, which have been carefully selected to draw job seekers to the site. Many viewers are divided about the repetition of sentences in the copy; some say it is a poor decision while others think it makes the copy more persuasive.

9. CareerBuilder.com: hot water

Tagline: Maybe it’s time to move on.

Amazingly the ad uses clever camera angles and innocent objects to depict a state of mind and show real emotions. By looking at the ad, we can imagine ourselves in a similar situation of “being in hot water” and harboring feelings of anxiety and distress in our workplace. A solution is the CareerBuilder.com, the ad touts the site as a good start for people in dire need of a job change to escape their troubles.

10. Studio People: Copywriter

Tagline: Copywriter’s from Mars! Yikes!

Finding the most imaginative people is shown to be easy with an innovative idea and a humorous copy. Creating an ad with the imaginative twist on the usual comic book theme is a very good idea to recruit creative professionals to the company. It has strong appeal among the artistic minds.

Designed in the style of old comics, every aspect has been constructed to resemble the genuine product from the bar code to the blue ribbon. Even the placement of the copy and its font is cohesive to the general theme of the recruitment advertisement.

7 Best commercials featuring superheroes

The image of superheroes casted in the mind of people has been used wisely on commercials to sell anything and everything. From brush and butter to shoes, superheroes have been featured in commercials to facilitate the sale of products.

Once the batman set its foot on the silver screen many lifeless superheroes that were born in the pages of the famous comic series came to life and made their debut in Hollywood. The famous superheroes which come to our mind the moment we think about them are, Spiderman, X-man, Fantastic Four, Hulk, Superman, Batman etc.

Superheroes have not restricted their zone to just Hollywood movies but also have entered the world of advertising with most kick-ass commercials being aired all over the TV, like the 2004 award winning commercial of Volkswagen and another one featured in Archive from Prague starring a drunk superhero.

Superheroes have successfully entered the Indian advertising industry too. With the popularity and fan following surrounding the superheroes all the advertisers are trying to generate the sales by instituting few elements in relation to famous superheroes so that the mass can relate to it, thereby making it profitable for the product sales. Below is the list of 7 best commercials which features superheroes.

7 Most appealing B&W advertisements

The innovations of today’s media should have rendered black and white imagery obsolete. It is not the case as black and white themes have repeatedly emerged in ads, commercials and movies. Evidently, regardless of the passage of time, black and white photography has managed to retain its charm and is able to woo the masses. Themes like old Hollywood magic, classy or art are repeatedly chosen by designer brands to showcase their work.

Creative photographers have the imagination to use black and white photography to express raw emotions. Helped by the dazzling beauty of the models, who inspire life with their expressions and actions to set the mood.

Feast your eyes on this beautiful assemble of black and white advertising, each uniquely conveying the vision of the artist in amazing constructs.

10 Best WWF advertisements that have created an impact

World Wide Fund for Nature (WWF) is an organization dedicated to campaigning for conservation, restoration and support of our environment. It has released numerous hard-hitting campaigns that are inspiring and creative, with motivational messages to spearhead change. Through innovative illustrations, the campaigns have highlighted the environmental consequences caused by human disregard and have thus helped in spreading awareness. The ads communicate the consequences of your acts, such as, forgetting to turn off the lights, purchasing illegal souvenirs or supporting unfair practices, which adversely affect our environment in an imaginative manner. Some ads have an evocative meaning to get people thinking and feeling for the plight of suffering animals. The selected ads contain emotional aspects in a relevant structural setting for creating a hard hitting impact.

7 Most innovative minimal print commercials

Print advertisements designed by creative minds can project a strong meaning with just a few words and graphics. The designers often choose bold colors and eye-catching imagery to get views, but it is not always a requirement. It is also possible for designers to express a complex idea in a simplified way to convey the brand, product or message. The following is a list of simple print ads whose illustrations deliver the message perfectly by clever manipulation of objects in the print ad. It is impressive what a designer is capable of by simply employing minimalistic design. They are far easier to comprehend than print ads obscured by excessive things.

10 Stunning fashion print adverts

Designing print ads involves a lot of thought, imagination and planning. The ad has to be eye-catching to capture the reader’s interest, and then convey the message of the brand in a creative design. It is not enough for fashion print ads to feature stylish clothing to sell the product. Readers want to be entertained. They want to perceive a distinct value in the fashion ad that separates one fashion brand from the next. Each of the chosen top ten fashion ads are regarded as a clever depiction of the brand’s best attributes as well as the best showcase of the designers talent.

Unforgettable commercials of 2011

Although television advertisements and commercials are a great way of publicizing a product or a service, but the most important thing to consider is how these not-more-than-a-minute niche movies compel the public to buy the specific product for which the endorsement is done. Getting the attention of the viewers even for a couple of seconds and moreover, marking a prolonged impression in their mind about the particular product is quite a difficult task.

7 Magazine commercials that created an impact

Advertisements are equivalent to vocal pictures and when depicted properly, they can have a mammoth impact on the minds of their targeted audience. Motion pictures are still an easier way to do the needful. Print ads however, need a lot of brain whacking and an immense grasp on the sentiment deviations of the target audience to create the desired results. Described below, are seven such print ads, especially clutching on to the category of magazine specialties, that made a real impact on brand presence and succeeded in notching a grave mark on millions of minds.

7 Best condom ads ever

Condoms are no more a taboo as they were 50 years back. Safe sex is no more an advice. It is a responsibility and now being treated as a habit. Advertisements have always played a major role in bringing awareness on various subjects. Safe sex was also popularized by means of advertisements. Since there are various brands that manufacture condoms, it has become essential for these companies to present most outstanding advertisements.

5 Worst perfume commercials

Consumers are inclined to ignore commercials unless they are eye-catching, colorful or feature a famous celebrity. Another reason is to laugh at the absurdity of a commercial and what they deem is the advertiser’s failings. Some commercials completely miss their intention of wooing consumers and instead encourage them to change channels. Some adverts are so bad that there is no question they do not belong on TV. The editing may be average; the advert may veer off point from the product, the characters are cheesy etc. There are numerous things that can go wrong with a commercial and it is due to lack of foresight on the part of the director or the person in charge.