Acea water public utility – Musical water
Integrating several ideas into one single visual can be a tricky proposition. And, not many get it right. The Acea water instruments ad is a glorious exception. Communicating a social message, the creative blends in seemingly disparate elements, such as metal pipes, gauges, fish tanks and glass funnels, to manufacture a unified theme. The result is sweet music. The message – pay water bills on time – goes down deep into the heart, for sure!