An ad with a long, poignant copy

This ad for Little stars school by Bates 141, Calcutta, which appeared before August 15, points out to the painful reality of children who find it too difficult to make it to the school. The ad particularly reveals the difficulties faced by the students of Little stars school, and urges the people to help by donating the necessary items to them.

This is a copy-oriented ad. However, the ad goes beyond that simple, lazy definition. The copy is so poignant that it draws before us a series of visuals with the powerful words and expressions. The copy, while describing the happy tones around the Independence Day and while taking a sneak peak into an affluent life, suddenly points out to the sad plight of the students at Little stars school.

CREDITS

Advertising Agency: Bates 141, Calcutta, India

Creative Director: Arjun Mukherjee

Art Director: Diptanshu Roy

Copywriter: Arjun Mukherjee

Photographer: Diptanshu Roy, Sheikh Gousuddin

Via: Ads of the world