A new advertising campaign from the house of largest casual dining concept of the world Applebee and Applebee's Shrimp Sensations. The promotion which began Monday in all the restaurants across the country is supported by Network Television. Chief...
Archive - February 2006
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eMarketer in its latest survey on podcasting projects advertisers will spend a whopping $80 million on podcast advertisements in 2006.
eMarketer's Mike Chapman feels the nature of the audience (which is quite broad, contrary to popular belief...
CTR Market Research reports, advertising spending in China compared to last three years only grew by 18% in 2005. Though not a less feat in any industry benchmark and especially in service specific advertising, this percentage actually is a no-show...
Australia’s latest tourism advertising campaign is already a success story. Tourism authorities are happy and content with the buzz "so where the bloody hell are you" campaign is generating. Tourism Australia’s Chairman Tim Fischer says the $133...
Russian women living in New Zealand found one New Zealand vodka maker’s advertising offensive which is running a "Win a Russian bride" competition. The competition offers $8000 or a return trip to Moscow where the winner Kiwi man can join a...
Are Reebok ad images these days are really edgy? Mark Jewel writes one ad depicts the devil while another has fingerprints on a look alike police booking form. Then you have a philosophical advice from 50 Cent, "take advantage of today because...
Richards Group of Florida Department has launched couple of television ads (Called "Hats," of 15 and 30 second durations) featuring people wearing fruits and vegetables on their heads, quite cute idea, isn’t it. The ads are already on air since First...
This advertising campaign wants to revive the image of Australian farmers. Rural lobby group AgForce starts the campaign in Queensland, Australia. "Every Family Needs a Farmer" promotion will highlight the modern face of farming. The ad shows how...
Yahoo search marketing search light award goes to Honda�s ad campaign for Honda Element SUV. The ad featuring a talking crab, a burro, an opossum and a rabbit won the award for creative use of Internet search advertising. The RPA interactive creation...
WPP, the world’s second largest advertising conglomerate declared its full year profit soared more than expectations. The group’s strong performance in China, India and United States are reason behind WPP’s wonderful performance. Be it Young &...
David A. Utter predicts in Webpronews that by 2010 click to call ad market could be as big as modern day search advertising industry. Recent surveys have shown that most advertisers would prefer to directly interact with a probable customer than a...
Healthcare Re-Imagined, GE’s new Winter Olympic advertising campaign is already on NBC along with CNBC and USA Networks. The campaign is also available on MSNBC. Breaking its earlier mould GE first time has launched an interactive Picture a Healthy...
Vauxhall Opel has cancelled a £60 European Campaigns which is supposed to go air from the next month. The move is taken to cut down the marketing expenditure, industry magazine Brand Republic informs. The think tank grappled with £4.8 billion global...
Teenagers of Europe compared to American teens are more active on web. They more use web as a tool of social medium and email and instant messaging rank high on their list of activities. This report prepared by Helen Petrie, professor of human...
Google, in a move to promote its Adwords and Adsense program to small and medium scale enterprises, government institutions, non governmental organizations, multinational brands etc is about to launch an authorized reseller program in Malaysia. Head of...
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