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Viral blogging gets momentum
Now that Blogging is more mainstream and has gone beyond the threshold of amateurishness and ramblings (though some teething problems remain) marketers have found it as the new tool (effective, low cost and at times with astonishing result) of new age...
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Reese Witherspoon marriage fiasco with Ryan Philippe. All bad media relation?
Reese Witherspoon is planning to have a third baby in a bid to save her marriage with Ryan Philippe. It seems it's all the human interest amateurish more-close-to-life stories that are scoring points these days. Reese Witherspoon may (mock) smilingly...
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Unilever keen to be proficient with rapid changes in the media
No matter who you are or where in the world you are, the chances are that our products are a familiar part of your daily routine.This is the what unilever believes in. Now they want that along with their products their advertisements as well should be...
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Auto Assault to launch in-game advertising
All of us must have sometime joined thousands of road warriors in battle in an online role-playing game 'Auto Assault'. High speed vehicular combat and spectacularly destructible environments are the real attractions of game which in a way is redefining.
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New ad campaign to revive Hollywood box office
I don't remember when last time Hollywood experienced such a dip? Believe it or not it's not only the box office numbers down by almost 8% but also, whatever, presenter or nominee in the award functions was also paid in gifts. Anyway, that's...
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Sex should be consensual: Men are warned in British gov advert
A thought-provoking advertising campaign from British Government is warning men to get consent for sex first. The ad launched by Home Office Minister Fiona Mactaggart targets 18-24 old demography and the message is pretty clear, if they have a sex...
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Omnicom goes to China, acquires majority stake of Unisono Fieldmarketing
New York-listed world's biggest marketing and advertising company Omnicom Group Inc has acquired a majority ownership interest in China based Unisono Fieldmarketing International Ltd. for an undisclosed amount of money. To strengthen its direct...
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Clear channel into private jet advertising segment
On Thursday Clear Channel Airports - a division of Clear Channel Outdoor launched Pinnacle Collection, its new advertising program which will custom create outdoor advertising displays in 30 private airports. The target here is frequent business flyers.
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Nelly, Daddy Yankee to rap for Reebok
Reebok is Now Playing with these two cool rappers. Nelly and daddy Yankee. The rap icons will be featured in Reebok's next generation campaign 'Roaster' for its clothing, apparel, footwear and accessories. Nelly's signature collection is inspired...
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LeBron James alone is four in Nike commercial
LeBron James sports four personalities in the Nike commercial (and doesn't he look absolutely at ease in all of them) and believe me Nike top executives will be dam happy to rope in this 21 year old star who may look boyish on the court while...
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