What can be the purposes behind one advertising campaign? No, I am not talking about management and principles. Other than that, one reason we all know is creating custom ad for advertising festivals and competitions. Clients don't mind paying for...
Archive - May 2006
Ascending
Descending
I am sure EA does not have any plan to promote its videogames in Holland. Or else, it would not dare to run an anti Dutch campaign like this. To lure Germans into it's newly launched Fifa World Cup videogame, Electronic Arts has launched an online...
Commercial Closet is devoted to bringing back more favorable images of gay, lesbian, bisexual and transgender (GLBT) references in mainstream advertising via its 'Images in Advertising Awards.'
The votes are in, the result is out. DDB's Guy Watcher...
When most people switch jobs, they do not get a firework farewell. Yes, that includes names like Tony Bernett and Martina McBride. But, 'Today' star Katie Couric is no common personality. She is a celebrated star in her own right. NBC knows that and...
The Washington Post has showed concern over overuse of prescription drug advertisement. The Post writes about a recent GlaxoSmithKline ad for Requip, a FDA approved medication to treat restless legs syndrome. The ad used words like, 'it's frustrating'...
It seems advertisers are more comfortable with traditional web channels only. After conducting a survey on 253 interactive marketers, Forrester Research has found that marketers are reluctant to shift to new media like social networks and video games and...
Global advertising firm GroupM in its latest report has stated that the internet by the end of this year would overtake national newspapers in Ireland and would become the third largest medium as per advertising spending.
In 2006, the firm predicts...
After body parts and million-dollar website, a Dodge Avenger car waits advertisers mark on its body. The car is on sale (I mean, space of it) at eBay and any bidder over $1000 will get this.
While saying 'No' to any pornographic matters, the seller...
In a bid to offer to new opportunities to advertisers, the cable outfit Yes Network, which telecasts Yankee games has introduced an one and half a minute of ad spot at the end of the fifth inning.
The content break can be served as a platform for...
The Stanford Group of companies in its new advertising campaign will feature Caribbean Jaycees Queen, Princess Best. The campaign kick starts during Antigua Carnival 2006. The Stanford Group of companies is the gold sponsor of the event. Photo shoots are...
Now everyone is selling web space for ad dollars...sorry pounds, euros whatever. Snobbish BBC is also no exception. BBC will now allow ads on its site, which would be visible outside UK. Latest Nielsen//NetRatings report has stated that BBC last month...
Watch and respond to the ads that appear on your mobile phone. In return, get free calls from Virgin Mobile. That is the latest proposition from the company, which has a user base of mostly teenagers and 20 somethings. In desperate attempts to expand...
According to last week's Nielsen Net Ratings on internet usage, Google captures more than 50% of the market share. Worrisome news not only for it's closest competitors like Microsoft and Yahoo, but for many internet service providers also, who equally...
An outdoor ad for Collingwood brothel has successfully pissed the resident off. They have complained about the ad (pic. above) to Advertising Standards Bureau which includes comments like, 'was blatantly sexual and crass,' 'disgraceful and...
This one clearly shows the power of advertising. How a robust idea can enhance the product quality in the customer's mind. There is no need every time one should look out for rationality in the ad copies and visualization. The idea is so very strong I...
Archives
2008
2007
2006
2005
Fresh Comments