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World's shortest radio ad spot
What can be the purposes behind one advertising campaign? No, I am not talking about management and principles. Other than that, one reason we all know is creating custom ad for advertising festivals and competitions. Clients don't mind paying for...
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EA's Stop Holland ad is funny
I am sure EA does not have any plan to promote its videogames in Holland. Or else, it would not dare to run an anti Dutch campaign like this. To lure Germans into it's newly launched Fifa World Cup videogame, Electronic Arts has launched an online...
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Diet Pepsi wins Commercial Closet award
Commercial Closet is devoted to bringing back more favorable images of gay, lesbian, bisexual and transgender (GLBT) references in mainstream advertising via its 'Images in Advertising Awards.' The votes are in, the result is out. DDB's Guy Watcher...
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Katie Couric's farewell brings more mullah to NBC
When most people switch jobs, they do not get a firework farewell. Yes, that includes names like Tony Bernett and Martina McBride. But, 'Today' star Katie Couric is no common personality. She is a celebrated star in her own right. NBC knows that and...
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Ad leads to misuse of prescription drugs
The Washington Post has showed concern over overuse of prescription drug advertisement. The Post writes about a recent GlaxoSmithKline ad for Requip, a FDA approved medication to treat restless legs syndrome. The ad used words like, 'it's frustrating'...
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Survey: Online advertisers not keen on new media
It seems advertisers are more comfortable with traditional web channels only. After conducting a survey on 253 interactive marketers, Forrester Research has found that marketers are reluctant to shift to new media like social networks and video games and.
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Internet spend on advertising to overtake print
Global advertising firm GroupM in its latest report has stated that the internet by the end of this year would overtake national newspapers in Ireland and would become the third largest medium as per advertising spending. In 2006, the firm predicts...
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Advertise on Dodge Avenger
After body parts and million-dollar website, a Dodge Avenger car waits advertisers mark on its body. The car is on sale (I mean, space of it) at eBay and any bidder over $1000 will get this. While saying 'No' to any pornographic matters, the seller...
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Yes Network's 90 second slot lapped up by advertisers
In a bid to offer to new opportunities to advertisers, the cable outfit Yes Network, which telecasts Yankee games has introduced an one and half a minute of ad spot at the end of the fifth inning. The content break can be served as a platform for...
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Jaycees queen will feature in Stanford ads
The Stanford Group of companies in its new advertising campaign will feature Caribbean Jaycees Queen, Princess Best. The campaign kick starts during Antigua Carnival 2006. The Stanford Group of companies is the gold sponsor of the event. Photo shoots are.
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