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  • Angry breastfeeding baby stars in the the new Marmite viral ad campaign

    Krish | May 15 2006

    The shameless Marmite is back. A £3m advertising campaign (from DDB London) retains its unique promotional taste. It is meant for all the haters of Marmite. 'When love turns into hate,' the new campaign is an extension of DDB's earlier long runnin

  • Man becomes brand ambassador for a line of watches for women

    Krish | May 15 2006

    Perhaps, for the first time in the history of watch industry, a man has been chosen to a stunning line of women watches. Meyer executives feel that Wael Kfoury, the superstar 'romantic' Lebanese singer, would be appealing to Arab women who suposedly...

  • Mariah ringtones from Pepsi-Motorola

    Krish | May 15 2006

    I have earlier reported about Mariah Carey, arguably the 'world's top selling female artist' who was signed on by Pepsi. Now, the lady is ready with her ring tones. An exclusive two-dozen created for Pepsi Cool Tune and Motorola is out of the Mariah...

  • Reshuffle at New York Times ad department

    Krish | May 15 2006

    The New York Times has promoted Virginia P French to group vice president, up from national advertising. Ms. French, 52, has been taking care of newspaper's national sales offices since 2000. She has also successfully led the arts and entertainment group.

  • Aflac's new campaign targets small business owners

    Krish | May 15 2006

    One of Fortune 100 companies, Aflac has launched a new advertising campaign to woo small business owners. In the first phase of the campaign, the radio advertising spot shows the small businesses owner's life in a funny way. The ad spots are then...

  • Whispering Windows: New advertising solution for retailers

    Krish | May 15 2006

    Masonlite Multimedia has launched Whispering Windows in Middle East. This technology can turn any rigid surface, such as glass into a big sound recorder. Developed by FeONIC, Whispering Windows has applications in the constantly dynamic retail and shop...

  • Partying image costs Paris Hilton 'GoYellow' ad contract

    Krish | May 15 2006

    The German company can't take it any more. Paris Hilton's extreme high partying and Page3 image was not adding any value to the website. As a brand, she was not evolving and not going anywhere! Frustrated with her comical partying and carousing image,..

  • Fashion ad can be brutal, abusive too...!

    Krish | May 15 2006

    In response to steven meisel's thought.... If you were featured in a fashion ad (assuming) or a fashion program that play on the seductiveness of women, you may also be suggested to be an animal to be tamed. Something wild to be brought into line by...

  • Happy naked Soldiers' towels go to girls

    Krish | May 13 2006

    The ad has a refreshing retro look. However, I am confused with the gender connection here. If the towels are meant for soldiers they should have different product attributes, isn't it, like rugged and strong for example? How the hell the stuff can...

  • It's a whole new ball game, Cheer for America

    Krish | May 13 2006

    Gatorade has a new television commercial and it's meant for all American soccer fans. The commercial shows the cruel difficulties the national team has to undergo when they play in unsupportive lands like Latin America. Now, it's all about endurance...

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