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Gatorade becomes exclusive VOD partner of Exercisetv
Exercisetv, Comcast's video on demand network dedicated to fitness, motivation and sports training has inked a second consecutive advertising deal with The Gatorade Company as its exclusive sponsor in the sports beverage and water categories. The brand...
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Queensland Government defends controversial health advertising
The Queensland Government's anti smoking advertising showing young women looking at a reflection of themselves smoking twice, recently found itself mired in controversy. Another health advertising campaign from the state, a whistleblower doctor, is also..
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Latest ad medium: subway walls
If subway trains can be all wrapped in ads why not the part of its tunnels? After all, instead of black boring tunnels, commuters will have something to ponder on. That's the new plan of MTA (Metropolitan Transport Authority), as the officials are...
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IGA gets in-game ad rights to Atari's next release
In-game advertising leader IGA Worldwide, the leading independent in-game advertising company has struck a deal with Atari's next hyped PC game release, Test Drive Unlimited. IGA will place ads in the game. The Hawaii set car and bike racing game...
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Rumored MacBook ad accidentally posted on Apple site
The rumor about a new product from Apple seems to be true(not talking about red iPod, which is anyway almos out). The buzz of a new MacBook from Apple earlier found baseless but there are strong signs that a new MacBook is on the offing. Apple has...
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MySpace to sell sponsored episodes of 24
Community website MySpace, News Corp's latest acquire will begin selling episodes of Fox's '24' online from next week. In line with Yahoo and Sony's iTunes, Rupert Murdoch's MySpace is looking for avenues to transform the service into more profitable...
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Diseased twelve year swimmer gets a new life, celebrates via ad
Derek Young is 12 years old, a swimmer, is born with hydrocephalus, a disease where excess fluid stores in the brain. But now courtesy to Children Hospital of Orange County (CHOC) Derek Young can go back to its passion, swimming, without worrying about.
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Seat belt ad campaign gears up
A federal government report says that approximately 48 million motorists, mostly young man living in rural areas do not wear safety belts. However, after a decade long campaign, from mere 61 percent seat belt use by front seat occupants now stand at 82.
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Can Volkswagen's Rabbit run in U.S again?
The basic idea is to relight the love affair with Volkswagen. Yes, it's all about Rabbit. Some may love it, people hate it too. And probably the brain behind the campaign, Alex Bogusky, chief creative officer of Crispin Porter+ Bogusky really wanted...
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Toyota RAVA4 ad parked permanently by ASA
The Advertising Standard Authority upheld 17 complaints that Toyota RAV4 advert received from New Zealanders and has declared that the RAV4 ad is offensive and malicious in nature. In the commercial, a car key becomes a battle of the sexes where a...
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