This is an award winning direct campaign launched by Doom&Dickson on the occasion of its 20th anniversary in New York. Doom & Dickson is an advertising agency in The Netherlands. In fact, two 'founding fathers' Jack Doom & Bill Dickson never...
Archive - July 2007
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Fund of Endangered Children, a non-profit making organization had launched this thought provoking direct campaign in the Czech Republic with a view to raise funds. The campaign was launched with a view to address the largest companies in the...
Olympus launched this marketing offensive in order to revive its losing market share in high-end microscopes orders to cheaper equivalents. The strategy was to set up an interactive platform with the high-end buyers of microscopes and gather...
This is an interesting print advertisement campaign National Newspapers of Ireland to remind everyone about the power of press. The campaign apparently aims at focusing the importance and power of the press in today’s world, which has become...
This hilarious advertisement campaign was launched by WattWorld to promote its Electric Bikes in Switzerland. The campaign taking a humorous approach aims at conveying that the products need no effort from driver to get activated....
Deloitte, financial advisory firm, South Africa, has recently launched this print advertisement campaign to broaden its brand name and to boast its efficiency. The campaign aims at focusing on its efficiency of its services and...
Volkswagen had launched print advertising campaign in France to promote sale of its new Transporter’s 4Motion. The campaign aimed at highlighting the ‘all wheel drive system’ of the product. The campaign has taken a light and humorous...
True Value had launched an extensive integrated campaign to boost its brand name in the US. The Company, headquartered in Chicago, is one of the world’s largest retailer-owned hardware cooperatives with approximately 5,800 independent...
Oxfam Australia's activist group, Close The Gap, has recently unveiled an advertisement campaign to draw government’s attention towards Aboriginal health problems. The billboard and poster advertisement campaign is aimed at telling...
This is an interesting print advertisement launched by Y+ yoga center in China to promote its brand name. The advertisement apparently aims at displaying the most obvious effect of yoga on human body and the advantage of joining the center. The...
In Germany, Volkswagen decided to launch a campaign to remind people to purchase only genuine parts of the car and at the same time the firm sought to generate business leads as well. The advertisers decided to communicate its message, ‘Better...
Volkswagen had recently launched this interesting ambient campaign to launch its Eos Convertible in Australia. The motor firm wanted people to experience the exquisiteness of driving a car with open top and they also encouraged them to take a test...
This is a humorous and satirical print and poster advertisement campaign launched by Amul in India to promote its most famous product, butter. The advertisement, in fact, makes a sardonic remark on a recent controversy involving Indian Actress,...
This is an interesting ambient campaign launched by Ariss Brothers Propane in Canada to rebuild their clientele base. Ariss Brothers Propane is a small, established family owned business that was forced to re-locate across town, leaving behind a...
People for Ethical Treatment of Animals (PETA) had launched this poster advertisement to kick-start a campaign that gave a call to boycott KFC following its unethical treatment with animals. The advertisement seems to be in response to the earlier...
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