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Archive - September 2007

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Rekha | Sep 30 2007
dontdrinkndrive1
Most accidents on road these days are due to ‘Drive while you talk’ attitude of the drivers even when they know that using mobile phones while driving is dangerous. Use of cell phone while driving is abandoned in Russia. Motorola found an...
Balendu | Sep 19 2007
google gadget ads
Google Inc., in its fresh move to boost ad programs, has announced the introduction of Google Gadget Ads, which is the latest interactive ad format, at present in an expanded beta with a select group of AdWords advertisers worldwide. Google has also...
Balendu | Sep 19 2007
myspace ad prgram
News Corp.'s MySpace social networking site has announced on Tuesday to allow advertisers target MySpace users based on the every so often extremely personal information they make public on their MySpace Web pages. The firm will now use these...
Balendu | Sep 19 2007
adsense mobile
Online search leader Google Inc. aims to expand its dominance as it has opened its AdSense contextual ad platform to content owners with sites created for handset browsers. Google will now allow marketers to place contextual ads on sites viewed via...
Balendu | Sep 17 2007
xc70
Volvo has recently launched an online advertisement campaign on a dedicated site to promote XC70. The campaign has also marked the first campaign under the latest brand theme ‘Life is better lived together’. In order to underline the fact that...
Balendu | Sep 12 2007
Las Vegas tourism officials are about to reveal a fresh blueprint that sketches out a strategy over the next three years to attract tourists from other countries who have inhibited away from the US since the 9/11 attacks. According to reports,...
Balendu | Sep 12 2007
bebo yahoo
In its fresh move to flex its marketing muscle, Yahoo Inc. has decided to sell most of the display advertising for England's leading online social network, Bebo. The agreement between the firms would facilitate Yahoo's efforts to encourage...
Balendu | Sep 12 2007
ad spend slips
The US advertising spending plummeted in the first half of the year, beleaguered by broad cross-category weakness, a leading industry tracker revealed on Tuesday. According to TNS Media Intelligence, ad expenditure slide down 0.3 per cent to $72.59...
Balendu | Sep 10 2007
This is the latest television advertisement of Vodafone as a part of the next stage of its campaign to promote mobile Internet. The advertisement. ‘Time theft’, is showing an overworked executive struggling to find time for his partner. The ad shows...
Balendu | Sep 10 2007
This television commercial, meant for promoting Carl’s Jr. restaurant chain and its patty melt sandwich, drew flakes from a teacher’s association for being offensive. The advertisement was aired during last week's Tennessee Titans football game...
Balendu | Sep 8 2007
porschew ck1
Porsche Cars North America named Chicago advertising agency Cramer-Krasselt as its new ad and media-buying firm, awarded its approximately $40 million account, which has never handled a national automotive assignment. Now onwards, Cramer-Krasselt...
Balendu | Sep 7 2007
keyword ads
Google has recently settled a federal lawsuit with American Blind and Wallpaper Factory, as the later agreed to abandon the nearly 4-year-old case without receiving any payment from Google. The suit, originally filed in 2003, has accused Google...
Balendu | Sep 7 2007
yahoo bluelithium
Yahoo has reportedly assessing prospective to expand its brand advertising business by agreeing to acquire online ad network, BlueLithium, the fifth-largest advertising network in the US, for about $300 million in cash. California based online...
Balendu | Sep 7 2007
Lager brand Carlsberg has roped in singer Bryan Ferry to appear in its latest high profile advertising campaign, after he was dropped by Marks & Spencer over his contentious comments about Nazi Germany. The singer has been shown poking fun at his...
Balendu | Sep 2 2007
radio ad emarketer
US Internet advertising spending is all set to outpace radio advertising for the first time, reminding broadcasters that now they need to be more forceful in their grip of online opportunities. According to eMarketer’s recent report, online...

Fresh Comments

on Old Spice Double Impact body... Nice commercial... it is just too bad that their ”stud” turned out to be a...
on Don't fall asleep while... I have been there and have done that.
on Creative advertising that... This is a superb way of catching the reader’s eye. Hats off to the creative team of...
on Don't fall asleep while... Thanks for writing martin. Yes saatchi did a great job in creating the awareness...

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