I am sure all of you have come across advertisements, in print or broadcast, that threw you into peals of laughter or prompted you to stop and think for a while. Or maybe just forced you to say “Wow!” In whatever way, they left a mark. And sometimes,...
Face book, the 'social utility that connects you with people around you' made some modifications to it's systems. This was done in order to keep up with the user complains and to keep the folks in the network happy. The users of the social network...
I was quite impressed with this concept. How often do you think in your lifetime about getting an eye test? What are the odds of you going out to get a new pair of glasses if you deem the old ones still OK?
The above “eye exam” is actually a...
FAADA (Foundation for adoption, sponsorship and defense of the Animals) came out with a poignant advertising campaign concerning the slaughter of baby animals for fur. It vividly depicts “the other side” or what if they were our babies. Contrapunto,...
BBDO, New York will be handling the campaign for Fed-Ex. The existing online banner ads take you out their website at Experience.FedEx.com. Their “This is the world-This is how the world does business” idea is great and certainly adds pizzazz. Expect...
What could possibly be left for sponsors to make do into adspaces. HANDS! Hands showcasing rings and other accessories were common but now another idea has been given shape. They are calling it Handvertising. “Handvertisers” or people who will have...
Now that you have probably seen the video let me tell you that I was happy with the concept but I still think a woman would have done a better job. Be it anything, women sell it best. The video “How We Met” is about how a young man and woman met and...
Advico Young & Rubicam of Zurich, Switzerland have come out with a campaign for Multiple Sclerosis.
Its quite vivid in its approach and sends the message across with consummate ease. The posters cover Multiple Sclerosis symptoms such as...
Now here is a campaign which will send your pulse racing. Men’s underwear being modeled by women.
Most men would comment “not my thing” and walk away but honestly, doesn’t it add that element of ooh la la?
Their punch line says it all - “Men...
Leo Burnett, Rome, Italy has come out with some amazing ads highlighting paper wastage and the need for re-plantation of trees for CTS.
In recent years the Amazon in particular has experienced high levels of deforestation, including the...
At the recently concluded London International Awards, Saatchi & Saatchi won the Gold Prize (Ambient Indoor)for their campaign - World Wildlife Foundation "Save Paper, Save The Planet".
It highlights the plight of South American countries as...
While Sir Paul is hooking up with American millionairess Nancy Shevell, Heather Mills is busy flaunting her single status with the latest VIVA (Vegetarians International Voice for Animals) ad campaign, which aims to highlight environmental damage...
To lure Belgians to board the Eurostar train to London, the company has launched a series of provocative advertisements poking fun at the English way of life. The campaign features former British prime ministers, football hooligans and the British...
Facebook has come out with plans for advertising based revenue and is now trying to woo its customers.
Facebook is giving users some control over whether to share information on their buying habits and other online activities with friends. For the...
There is a brand new advertising medium through which companies can directly reach out to the customers through phone calls and text messages. Launched by JaJah, one of the most innovative phone companies in the world, this is on a patent pending...
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