Nick Bilton questions - "When will paper really die?" We all should be asking this. Why? Because the options are here. However, nothing dies, everything gets replaced. In the same manner, the mode of advertisements too will change. It has to...
Archive - October 2008
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Make no mistake, you haven’t seen anything yet. This piece of information is displayed not because the web understands the content of the document. It’s just an output of the service provider, search engine in this case, which at the end you’ve...
I would call it a good move. It’s time gaming fanatics glue to their screens to come out and play their role in politics. This is the first time any presidential candidate has shown the desire to actually penetrate and make an impact on a...
Okay, paper is evil. However, right now Snaptax.ca seems to play evil with us. Check out the site and you’ll know why!
Nonetheless, why is the radio in the fish tank? Why is the paper demon busy fixing the trap for the cat? But yes, we...
Bribes always have an enticing effect. Better still, when the bribe is one of our favorite colas. Pepsi's latest campaign is wacky, cheeky and highly creative. The fact that the characters are either keeping a watch (guilt of course!) or ogling at...
If you've been wondering what Britney Spears has been upto, you don't really need the paparazzi to help you figure out. The ad industry is transparent enough to let you get all the action. Apparently, she is launching her signature perfume early...
All of us crave for space. Bluespace seems to have an interesting solution, which has been put across in a cheesy way. We say this because the visuals communicate the obvious. Lack of creativity, and an attempt at contrived humor is disappointing, to...
With certain ads, you actually end up communicating negative messages. Despite being a far-fetched conclusion, the thought of choking on peanuts can turn off certain sections of buyers. The admakers of Kayaking Jumbo have taken a winning theme...
Yellow journalism has taken centerstage today. However, if we have to go by Times Now's claim, all hope is not lost. The news channel's latest campaign talks about asking the right questions and receiving the most appropriate answers. 'Moot...
A car is always more than just a machine. For those who identify with it in ways beyond travel, the feeling is an expression. Audi has communicated this fact through its "Express yourself with Quattro" ad. Although we have come across ads with...
Cars with better fuel efficiencies are ruling the roost today. And when they can come up with cheeky ads like this one, it just reaffirms their elite status currently. Honda Fit equates fuel guzzlers (read gasoline cars) with hogs feeding ravenously...
Axe deo and sensuality are never parted. The latest in the pulse-racing series is a naked hottie in white paint sprawled across an ice desert. And a disproportionately sized mountain climber marks his peak with a 'strategically' placed flag. Now,...
Ads can sometimes throw the audience off-track. Yes, we do prefer intelligence to stupidity, but the whole idea can at times be perceived inaccurately. With the Volkswagen Touareg bandit ad, you're left wondering if the company is talking about...
Integrating several ideas into one single visual can be a tricky proposition. And, not many get it right. The Acea water instruments ad is a glorious exception. Communicating a social message, the creative blends in seemingly disparate elements, such...
A sensual theme for a portal selling gadgets? Well, it isn't the age of relevance anymore. Cosmos Austria has taken a detour from logic to gain sale possibilities from a beaten track. The ad may not be sleazy, but we believe the theme in itself is...
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