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  • Evian fun continues

    Sijo Joseph | Jul 31 2009

    Oh, those roller skating babies are back. Their cute dance has made us watch the Evian commercial again and again. Now, banking on the huge response, Evian has brought them back. This time, it is more hilarious. The video, developed at BETC Euro...

  • Omax: the benefits of wide angle lenses

    Sijo Joseph | Jul 31 2009

    Omax presents a new law of science which helps you look at the hot babes, without being impolite. This slightly exaggerated sexist campaign, created by Publicis India, adopts a wide, humorous angle. The campaign has an aim to show the benefits of.

  • Survival of your mobile number

    Sijo Joseph | Jul 31 2009

    The campaign for Moviestar, created by Young & Rubicam, conveys the message that the company can return the same digit dialing even when the phone sufferes a setback. The campaign depicts some fantasy situations, with a bit of humour, in which the.

  • Dextro Energy: concentration is the solution

    Sijo Joseph | Jul 31 2009

    This campaign for Dextro Energy, created by kempertrautmann, Hamburg, Germany, is indeed better than the ads of horrors. It simply hits the target, conveys the message. However, the ads, to some extent, defy logic. Indeed, concentration helps...

  • PETA has to go on with its naked models

    Sijo Joseph | Jul 31 2009

    Just for a change, PETA turned to the possibilities of inanimate advertising, abandoning its naked babes. But, it seems that the move will not show any positive results. As part of their anti-obesity campaign, PETA wanted to place the image of a man..

  • Path to domestic violence

    Sijo Joseph | Jul 31 2009

    This campaign for Christchurch women’s refuge, created by HooperNagel, Auckland, raises its voice against domestic violence. The campaign depicts how domestic violence happens in a slow way. ‘’The path to domestic violence happens one step...

  • Regions bank: the rhythm of savings

    Sijo Joseph | Jul 31 2009

    This is not a fake world. This campaign for Regions bank, created by Luckie & Company, aims to give a message to the Americans that Region bank is the right place for their savings. The personal savings rate has gone up in the US, mainly because...

  • A different highway

    Sijo Joseph | Jul 31 2009

    Again, a sexist campaign for a non-sexist product (service). This campaign, created by Publicis Prague, is for a luxury car rental company. Roads which start from women’s heels, passes through their legs, to a wild destination. The naughty copy.

  • The first mobile PSA campaign

    Sijo Joseph | Jul 31 2009

    Advertising is finding new and untraditional mediums to convey the message, like the elevator ads. Now, here is the first public service announcement (PSA) campaign over a mobile network. This idea comes from Cellufun, a mobile social gaming...

  • Glide: crazy, yet interesting

    Sijo Joseph | Jul 31 2009

    The concept of this commercial for glide, developed by Bates United, Oslo, Norway appears to be a bit forced. However, it achieves its basic target- to attract the attention of the viewers. The commercial Shows a woman who jumps from the building...

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