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Cetaphil lures women with a contest
Cetaphil, which produces skin care products, has adopted a logical strategy to attract more female consumers. It has launched the Comfortable in My Skin campaign that includes an interactive, online contest. The contest encourages women to share the.
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Gidget, the ‘ad dog’, is no more
She has showed the world that every dog has her day. Gidget, the ‘spokesdog’ of Taco Bell, died at the grand old age of 15 from a stroke. Gidget entered into the adworld with roles as the Yo quiero Taco Bell dog. She has endorsed the Taco Bell.
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Traffic Light Dance Off
Dancing at the traffic lights may help you to get some attention. But, watch your health, or else, some really busy dude may drive through your creative life. This marketing effort has been done by Lethal Design + Branding for Woking Contemporary..
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Barnes & Noble plans to start E-Bookstore
The world’s largest chain of bookstores Barnes & Noble is all set start an e-bookstore on its Web site, BN.com. the company has announced that it would offer more than 700,000 books that could be read on a wide range of devices, including Apple’s...
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Loctite: sticky ad
Ads for glues are usually set in an environment of exaggeration. In India, ads for fevicol have grabbed the attention of the masses with its innovative concepts, with a mixture of humor and exaggeration. This ad for Loctite glue, created by DDB...
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Snack ads tempt you to eat more
image via Well, if you want to reduce your weight by eating less, better stay away from food ads. A study conducted on children reveals that viewing snack ads may tempt you to eat more. In the experiment conducted by researchers from the Rudd...
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RWE: A giant can make a difference
In this commercial, RWE Energy tries to express its love and ‘corporate social responsibility’. The animated video shows an alien giant lands on earth and tenderly serves the earth to keep it green. It carefully walks over the earth, makes...
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Levis: dressed to sell
Brands are adopting new strategies for marketing themselves, breaking the traditional advertising notions. We have seen how Levis tempted users to unbutton. As part of its ‘live unbuttoned’ campaign in Hong Kong, Levis has adopted a unique...
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MJ's Pepsi Ad Accident
image via The disturbing video of Michael Jackson’s Pepsi commercial accident, released exclusively by the Us Weekly, may bring some negative publicity to Pepsi. Filmed in L.A.’s Shrine Auditorium on January 27, 1984, the commercial had set...
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No recession for cinemas
Economic downturn is not affecting the cinemas. The filmdom is enjoying a seven-year high in ticket sales this year. More than 83,459,465 have already been sold in the first half of 2009 as people look for cheaper entertainment. Figures released...
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