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  • An online dilemma

    Sijo Joseph | Aug 11 2009

    The number of Internet users is increasing day by day. People visit websites for information, entertainment and news. With just a mouse click, they can get any information on any subject they want to know. Sensing this increasing demand for online...

  • Why I choose campaign

    Sijo Joseph | Aug 11 2009

    Prevention is better than cure. The importance of immunization is clear in this health scenario in which diseases are sowing seeds of fear in new forms. The website campaign, launched by The California Department of Public Health in partnership with.

  • Pimple climbing

    Sijo Joseph | Aug 11 2009

    clearex-acne, through this publicity stunt, makes the teenagers beauty conscious and worry about their pimples- even when they are climbing a wall. Clearex-acne gel is for the treatment of pimples and Shalmor Avnon Amichay/Y&R Interactive made...

  • Hidden message

    Sijo Joseph | Aug 11 2009

    Remember the copy-oriented ad for wonderbra? Here is another example of boobvertising, this time it is justifiable, considering the product. These print ads for Naomi Push-up bra have been created by TBWARAAD MIDDLE EAST, Dubai. A creative kind..

  • The running women

    Sijo Joseph | Aug 11 2009

    This is not better than shoegasm, barring the sexual element. Women are running, forgetting everything- even their kids. This spot for famous footware has a funny element, but that is not so funny. Earlier, they have urged us to 'make today...

  • The positive side of pink slips

    Sijo Joseph | Aug 10 2009

    There is an opportunity hidden behind every adversity. That is what former Arnold copywriter Erik Proulx, tries to say through his documentary Lemonade. Lemonade brings light into the lives of ad professionals who were pink-slipped during recession..

  • If you want to be a baby

    Sijo Joseph | Aug 10 2009

    Wouldn’t it be nice to just poop, burp, and not earn a dime and still be loved? This is one of a few funny questions raised at you from iwanttobeabay.com. you remember them, with their childish(or, child-like?) faces? Now, they are coming again.

  • Lay’s local

    Sijo Joseph | Aug 10 2009

    Sure, this will create a buzz. This ambient effort for Lay’s potato chips, created by Juniper Park, USA, succeeds to stir up the curiosity of the people. At Chicago’s Jackson Tower, they made an installation of potatoes breaking through the...

  • Look, what recession has done to the magazines

    Sijo Joseph | Aug 10 2009

    image from In troubled times (I would like to omit these negative terms like recession, economic slowdown, layoffs etc. However, those words crop up again, helplessly) newspapers and magazines are seeking new ways to tap more ad revenues. The...

  • MSF calls for your help

    Sijo Joseph | Aug 10 2009

    This video shows an old bullet-ridden building. The visual atmosphere wears a sad look with the deserted building. The only sound that we can hear is the painful scream of a young boy . One of our doctors is treating a 5-year-old boy. Militia..

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