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DHL promise
Well, average. And predictable too. These ads for DHL have been created by AAA School of Advertising, Johannesburg. The ads try to project DHL’s prompt and strict service even in the remotest places in this world. And the copy reads- If there is...
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Don’t make her a runaway bride
What would happen if you propose your girl with the wrong ring? She will consider emergency exit. She may escape through kitchen. She may escape through window of the bath room. And you will get embarrassed. This is the funny concept for this...
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Clorox forgets the target?
First of all, let me say that this new advert for Clorox is clever. What I want to ask is whether it targets the right group of audience? The advert is being shown at the 1960's advertising-themed show Mad Men on AMC. The advert features a...
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Mentos Cube shows more sides of fun
In advertising, spectacular art direction always helps an average concept to attain more sheen. Here, Mentos Cube, the gum shaped as a cube, presents a cool advertisement. This advertisement, created by Neogama/BBH, features surprising and lively..
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Canal + keeps it short and simple
This hot summer may tempt you to take a break and unwind. While you are planning to unwind in the cold lap of a swimming pool, Canal + is coming with an array of programs to your living room, and they are announcing it through this new campaign....
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The difference between Britney Spears and Paris Hilton
image Britney Spears and Paris Hilton. Both of them have many similar characteristics. Both of them have slight crazy characteristics sprouted from the wide paparazzi attention and their synthetically blown-up self-image. Both of them were always...
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When the game becomes dangerous
Every game has its own rules. But, there is one for all; knowing when to stop. Before it is no more fun. Excesses can ruin everything. Even the most innocent and safe games. This is the message conveyed by Sisal, gambling concessionaire in...
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Selling insurance through humour
You can crack jokes while you are selling a car. You can be humorous when you are selling condoms or helmets. This hilarious way of advertising is being used by many brands. However, when you are selling an insurance service you must be serious,...
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Watch it and forget it
Hot chicks, hot chicks and hot chicks- nothing more can be said about this commercial for Kettle chips labelled as "Commerce Blatantly Parading as Entertainment". Oh, indeed, there is this rich guy who is lavishly sitting amid those hot chicks, and...
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Banana lesson: use condoms
Showing bananas may encourage gay men to use condoms. At least The Aids Council NSW (ACON) thinks so. In their new advertising campaign to encourage gay men to use condoms, they are using wax-tipped bananas. This campaign’s launch partner is...
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