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  • Amnesty: banking on art

    Sijo Joseph | Nov 12 2009

    An ambient idea from Amnesty to raise awareness among the Hong Kong people, ask them to make donations and change their attitude towards refugees. So, with the creative support of Grey Hong Kong, they chose an internationally recognized painting..

  • Behind an everlasting kiss

    Sijo Joseph | Nov 6 2009

    Well, the whole world is watching you. The whole world is against you. But, that never bothers you. You are running towards your partner gracefully, in slow motion. Then you kiss. You are kissing your partner permanently. Then the world, the envious..

  • ‘Airshake’ at the time of Mexican flu

    Sijo Joseph | Nov 6 2009

    We want to kiss, hug and shake hands. But, alas! These epidemic fears make us stay away from sharing our warm feelings through such intimate gestures. In the wake of Mexican flu alert, companies even forbid employees from kissing, hugging or even...

  • Delete the excess weight

    Sijo Joseph | Nov 6 2009

    If only reducing weight was as easy as deleting something online. However, it is real life, and fat people are always a subject of fun. Even the so-called animal lovers’ group once made fun of them. So, we fat people are running, jumping and...

  • Sedex: quick promise

    Sijo Joseph | Nov 6 2009

    Previously Sedex featured people who are so confident about its quick service. Here is another campaign, which also stresses on its reliability. The print campaign, developed by Artplan, Rio de Janeiro, attracts our attention with its simple yet..

  • 2012 tries to scare Brazilians

    Sijo Joseph | Nov 6 2009

    Is the world going to end in 2012? Who knows and, who cares? But the makers of the 2012 movie are all set to make us bother with their ambient stunts. They may not be sure whether people will really become scared at theatres. Anyway, before the...

  • Sony Vaio: feel something

    Sijo Joseph | Nov 6 2009

    The most noticeable feature of this commercial for Sony Vaio is its scintillating shots. We are bound to appreciate the creative way of expressing a simple idea through elegant shots. Feel something- that is the simple message the commercial aims.

  • Scared? Join the Martial Arts Academy

    Sijo Joseph | Nov 5 2009

    Fear. Fatal than love and deadlier than death. We can classify fear. Smoking kills. A bullet also kills. But we fear death by a bullet more than that caused by smoking. The fear of being beaten to death, stabbed to death or burnt alive are more...

  • 1 Night 2 Experience 3 Some, and more controversies

    Sijo Joseph | Nov 5 2009

    Controversies often help to promote a program in an unconventional way. Sometimes, controversies are deliberately cooked up to promote a book, a television show or a film. However, we are not sure whether this controversy which is brewing over this...

  • Don’t beat around the bush, improve your English

    Sijo Joseph | Nov 5 2009

    English is a language that should be learnt in a sensible way. Otherwise, one may find it difficult to digest the real meaning of the phrases and idioms and may take it literally. So, he may actually bring the horse to the well or laugh all the way...

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