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  • Michael Jackson, eternal crowd-puller

    Sijo Joseph | Dec 2 2009

    Well, Michael Jackson still continues to be the most profitable commodity to place your bets on. The king of pope and controversies, though amid the maddening crowd, might have been a lonely soul. Everybody saw Michael Jackson and nobody saw Michael..

  • I will give you money. Will you watch the ads?

    Sijo Joseph | Dec 2 2009

    Will you be more willing to watch more ads, if someone promises you money? Money for watching ads! That’s a good idea for us, but sounds silly. Isn’t it? Then, a survey says that although most people think there's too much advertising on television,..

  • How to sell a needle to the blacksmith?

    Sijo Joseph | Dec 2 2009

    Well, Good advertising helps to sell a needle even to the blacksmith. This power of advertising is often underestimated and wrongly used. Well, how can an STIHL product be sold in a desert? STIHL selects the most unexpected location to be...

  • Link Mania: ADS vs. AIDS

    Sijo Joseph | Dec 2 2009

    -When beauty becomes the other side of dangerous coin -HIV-positive patients in Nigeria need strong ropes of hope and help -This AIDS campaign was menacingly different and outrageously distressing. It actually made Saddam, Stalin and Hitler turn in.

  • Bingo: when your love is on fire

    Sijo Joseph | Dec 1 2009

    Be careful when you are expressing your love to your girlfriend, if she is munching on Bingo’s Red Chilli Bijli.This new commercial from Bingo, the snack brand from ITC, promotes its Red Chilli Bijli as something which makes you ‘hot’ and...

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