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The art of art-direction
Bad art-direction spoils the ad. Photoshop mishaps and stupid photoshop bravados are always unhealthy elements for an advertisement. On the other hand, good art-direction is always a precious jewel in the crown of a good concept. See these...
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Amnesty international: disturbingly different
This commercial for Amnesty international, developed by Leo Burnett Venezuela, is forceful enough to make a punching impact on the viewers. It is not any disturbing scenes that make us ‘disturbed’ really- it is the very genuine message conveyed...
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Creative smartness of the Sunlight campaign
This is creative smartness, and this is creative smartness. This print campaign from Indonesia is not for a food festival or for a restaurant; it has been developed by Lowe Jakarta for Sunlight Dishwashing Liquid. (See larger images here) The...
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When the tattooed cupid promotes the car
We have seen those angry cupids who promote condoms in the guise of spreading love. Cupids are not strange to advertising. Another cupid, who is apparently inexperienced in his trade, promoted an insurance company. But, this advertising version of...
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Twilight Book Saga: vampire victims in Sydney
Well, vampires are increasingly becoming more popular than Paris Hilton. (am I right in the use of the word ‘popular'?)yes, its true. And, now this advertising effort too taps this vampire fame. To promote the Twilight Book Saga in time with...
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Staying married optional
Before you watch these spots, please take a look at the advertising efforts linked below. Dockers: definition of manliness DIV: Male Chauvinistic commercial Female chauvinistic pain. Men need women What did you consider as a common...
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Ponder before you text
Earlier, we have seen the sad victims of text bullying. Now, in this interesting advertising effort, we can see persons who ponder before they text. This print advertising campaign, developed by Young & Rubicam, New York, aims to direct traffic...
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Advertising in disguise
Ads in the guise of signs. This effort has been done by N=5 Amsterdam for Het Zwarte Fietsenplan, a bike shop in Amsterdam. The intention of this this ‘signvertising’ is to announce the repairing service from Het Zwarte Fietsenplan. With this.
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Making claims without a persuasive style
Well, nothing exceptional, I would say about these ads. Just by making claims without a persuasive style or credible presentation, you can’t make me buy your product, service, or whatever. This half-scientific, half-fictional approach of...
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That is the way the stain kisses the clothes
Well, the bread always falls the buttered side down. That happens. This print campaign projects the disaster-friendly way of things in a funny way, and tries to sell the product. This print campaign for Tide from Miami Ad School San Francisco,..
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