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  • Pulpfiction Books

    Joby J | Feb 28 2010

    You still love pulp fiction. Don’t you? Is the answer a NO or are you reluctant to admit it? This print campaign for Pulpfiction books brings a lot of imagery to our minds akin to the multi-coloured situations of a pulpfiction work. When, this..

  • PETA hunts Tiger

    Joby J | Feb 28 2010

    This time PETA’s prey is none other than Tiger Woods, who is being haunted by the ghost of (sexual) controversies. I am sorry. PETA has used the image of Tiger Woods in their new advertising stupidity, indeed without his consent. PETA even...

  • For women who like to pee standing up

    Joby J | Feb 28 2010

    If women can claim equality to men in every way, why can’t they pee standing up? Don’t blame nature, in this era of technological revolution; even call of the nature may go against the nature. Here is info about an interestingly new product- Go...

  • Re-learning life without cigarettes

    Joby J | Feb 28 2010

    Cigarette smoking is injurious to health, and smoking among teenagers is like forced oral sex. But, when you quite smoking, there are many things to be learnt, and many areas where you should re-learn. This different anti-smoking effort from...

  • Polar light: extra refreshing

    Joby J | Feb 28 2010

    This print campaign for Polar Light can be viewed as an apparent attempt to position the brand something as refreshing in a unique and entertaining way. The campaign, developed by La Cancha, Caracas, features ‘submerged’ refreshing scenes....

  • Washing clothes amid fashion reports

    Joby J | Feb 28 2010

    A magazine is an apt medium for innovative and experimental advertising owing to its structural peculiarities. This advertising attempt from Miele washing machine makes use of this opportunity. With the creative support of Jung von Matt,...

  • This is an effective ambient advertising effort

    Joby J | Feb 28 2010

    Like most of the ambient advertising efforts, this is also a bit intrusive and scary. However, it is effective, thanks to the simple, brilliant concept. This ambient effort from Curitiba City government, with the creative support of aims to...

  • Men do ‘manly’ things

    Joby J | Feb 28 2010

    So, what do you mean by ‘manly’ things? Men should wear the pants. Dockers said in their campaign. Now, old spice opines that men should do manly things. Men should smell like men. Back to the beginning. What do you mean by ‘manly’...

  • Gold’s Gym: weight beyond Twitter and Messenger

    Joby J | Feb 27 2010

    When aliens attack earth, they will eat the fatties first. Then they will turn to the skinny ones like me. Dear fat ladies and gentlemen, sorry for being so irresponsibly funny at your serious ‘fatty’ issues. Earlier, Peta insulted you with...

  • Advertising sexual abuse

    Joby J | Feb 27 2010

    Show sex, shock them and say the message. Even in anti-smoking advertising efforts, even in anti-aids advertising efforts, sex is used in gruesome manner to shock the target audience and grab the attention, which is often negative. Here is...

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