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  • Mr. Paul Octopus is just an eight-legged hoax

    Joby J | Jul 11 2010

    Sorry about this PETA, but I have to tell this. I don’t believe in oracles, neither in miracles. I don’t have anything ‘personal’ with Paul, the Octopus which suddenly emerged as a fore-teller hero by making exact predictions of world cup...

  • Shorter commercial breaks

    Joby J | Jul 11 2010

    Well, this shorter commercial break too intimidates the viewing pleasure of Kill bill as the blood-thirsty Uma Thurman(I mean the character- The Bride) wields her way to her bloody final victory in the first volume. But, dude, it’s clever. It may...

  • If you are still a smoker

    Joby J | Jul 11 2010

    Well, avoid smoking and such sticky situations, if possible. As mentioned several times, there is a prescription for smokers who want to quit- read this feature (25 ads you should see before you light up another cigarette). Well, if you are still...

  • Scarlett Johansson in Mango ad campaign

    Joby J | Jul 11 2010

    This time, the Spanish brand Mango has adorned its campaign with some strikingly beautiful, though not so sensuous (my perspective), Scarlett Johansson. For lesser mortals who doesn’t have a clue about this chick, she is a Golden...

  • For some people, life is that expensive

    Joby J | Jul 11 2010

    This campaign for Bassma Lebanese humanitarian Organization (www.bassma.org), urges us to open our eyes to the pathetic, stark realities around us. The campaign, which has been developed by Impact BBDO, Beirut, makes clever use of exaggeration....

  • Selling seriously through jokes

    Joby J | Jul 8 2010

    Insurance ads used to be serious in their approach. They were devoid of even occasional cracks of laughter. Those which dared to leave this grim track were usually frowned upon in the past. Because, business was serious. Selling insurance was a more..

  • Beating the crap out of someone is not a noble art

    Joby J | Jul 8 2010

    If you are a boxer or a die-hard boxing fan who believes so, know that the Advertising Standards Authority in Britain does not believe so. The billboard, which promotes the David Tua v Friday Ahunanya boxing match has been deemed improper by the...

  • Paris Hilton invited, to try a 'new joint'

    Joby J | Jul 8 2010

    Banking on celebrity gossips and errors is not a new way of brand promotion. You know how the news- Ricky Martin is a guy- has been used to promote the mascara, and that was a clever one. This time, it’s about Paris Hilton, and as you guess,...

  • Message, creatively conveyed

    Joby J | Jul 8 2010

    We have seen many advertising initiatives banking on the world cup football fever. Lynx did it Virgin Atlantic did it and Green Peace also did it. And, surpassing all of them, KitKat comes up with this clever ad. The ad shows a broken...

  • Again, superheroes for promotion

    Joby J | Jul 8 2010

    OK, superheroes are never supposed to sleep and they are supposed to be symbols of many virtuous, preferable characteristics. These ads just travel through the usual way, but it’s not repellent. The ads, developed by OYKU/Dialogue...

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