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  • Ladies, how do you like ‘it’ shaved?

    Joby J | Jul 17 2010

    Oh, well, you are expected to be misled by it. The ‘It’ they refer is actually not that ‘it’. This deliberately misleading spot for Gillette shows the reactions of women who answers this question. Smooth is sexy, as one opines, but, dude,...

  • Lara Dutta, wrapped in leaves

    Joby J | Jul 17 2010

    Ok, first, let me ask you. Don’t you all know Lara Dutta? No? Lara Dutta is an Indian actress, UNFPA Goodwill Ambassador and former Miss Universe 2000, says Wikipedia. Ok. Let me come to the point. PETA makes her imitate Cloris Leachman or...

  • Another ad which makes you puke

    Joby J | Jul 17 2010

    I am not sure whether these disgusting creative ideas help you sell more of your products, but I know one thing. I am going to view my toothbrush like a suspicious husband watches the wife when he comes back after a long journey. This print ad...

  • Audrina Patridge for Bongo Jeans

    Joby J | Jul 17 2010

    Look who wears the Bongo Jeans? This time, its Audrina Patridge, The Hills star. The 25-year old star will be the face of the new ad campaign by Bongo Jeans. The campaign launches in the autumn. Tony Duran is the photographer. I’ve always...

  • ‘Real women’ are the models in this Lingerie campaign

    Joby J | Jul 13 2010

    If you are asking me that what this term-real women- means I don’t have my own answer. Anyway, my vague perception is this- real women are those who are outside the modeling business. Those women whose beauty have not been altered or modified by...

  • World’s smallest brochure

    Joby J | Jul 13 2010

    Well, this is a remarkably unique work. A small brochure, so small that you need a microscope to read it. Absurd? Well, there is a solid reason- the brochure’s aim was to attract more students to Molecular Biology and other nature science...

  • Pepsi too banks on Paul

    Joby J | Jul 13 2010

    Make hay while the sun shines- this is also true in the case of advertising. It was a clever advertising strategy of PETA which suddenly decided to bank on the hullaballoo over Paul, the octopus, who is believed to have some psychic powers. Paul has..

  • Let's make war an old thing

    Joby J | Jul 13 2010

    Straight symbolism plays a pivotal role in this print campaign for Soleterre. The campaign, developed by H-57 Creative Station (its in Italy), is against war, and it says- Let's make war an old thing. Well, most of us do not wish to witness a...

  • Filling water coolers with blood is not a good idea

    Joby J | Jul 13 2010

    It will grab the attention of the viewers, but it is disgusting and scary to some extent. The ambient advertising initiative by Colenso BBDO filled water coolers with blood (I hope that its fak. This effort has been developed to promote the new...

  • Don’t steal chocolates, you will be banned

    Joby J | Jul 13 2010

    Well, for me, it is a bit difficult to digest. May be because of cultural and regional disparities. Or is it because of my lack of receptiveness? Isn't it a feeble reason to ban an ad on the grounds of showing a person(a celebrity) stealing a...

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