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  • Okuma: fishy campaign

    Joby J | Aug 11 2010

    We have seen too much fishy campaigns recently! Fishlady and fishman at the seafood festival. Men and ladies evolving to their fishhood. Now here is curious case of the baby fishes, which will give you an odd feeling. This print campaign for...

  • Hey vampire, what will your daddy think about you?

    Joby J | Aug 10 2010

    What will be the attitude of the Mommies and Daddies of these vampires? If they are progressively vampiric, I think that they can approve their children’s vampire avatars. Leaving aside that question for a while, let us come to the advertising...

  • Fashionably responsible?

    Joby J | Aug 10 2010

    OK, you can claim that it is something like artistic social responsibility. It might be ostensibly so. Vogue Italia’s August issue has some oil-slicked ‘about-to-be-caught-fire’ images by Steven Meisel. The images, that are taken as a...

  • ‘Sensible’ digital billboards

    Joby J | Aug 10 2010

    We have seen how the Japanese electronics company NEC developed a billboard which exhibits ads judging the gender of the viewers. Now IBM is all set to go a step further. The researchers at IBM are claiming that they are working on a technology that..

  • The PETA example: every dog has its day

    Joby J | Aug 10 2010

    Ok, we know that Pamela Anderson has always been kind to animals and the animal lovers. And we know that she would rather go get dressed completely rather than imitate Naomi watts. Now, in her latest episode of animal love in public, she has adopted..

  • You make the call. We'll make it stop

    Joby J | Aug 10 2010

    We can’t be a mute spectator to the macabre incidents happening around us. We should not be. That is what this ad for the city of Metropolitan police indicates. The interactive video is destined to make you think against domestic violence and what..

  • Innovative billboard

    Joby J | Aug 10 2010

    There are so many ways to make the message powerful through the creative use of the advertising medium. A billboard is the apt example for a right medium. A billboard, when it is intelligently placed and arranged in a way to communicate the message...

  • Diesel Denim 2010/2011 campaign

    Joby J | Aug 9 2010

    Ok, hot stupidity continues. In a more awkward way. if you are not satisfied enough with diesels be stupid campaign, and its again be stupid campaign, here is this one. This campaign as part of the Italian brands Diesel Denim 2010/2011 campaign is.

  • Harley-Davidson: Fear

    Joby J | Aug 9 2010

    The guy who rides a Harley Davidson is respected even in strange bedrooms! That is what we have seen in that pretty insensitively funny ad. Now this print ad too banks on this fear factor. The ad, titled Fear has been developed by Miami Ad...

  • Campaign with career tombs

    Joby J | Aug 9 2010

    Not that it is based on an entirely fresh concept. However, clever copy plays a pivotal role in this print campaign for career Times, and that is why the ads touch our sensitive chords and makes listen to the message. The print campaign,...

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