Audi: Looks serious
Some commercials never lose their sheen. Or we can say that they have longer shelf life than the rest. This commercial for Audi A4 can still entertain us with its cheeky way of presentation.
The commercial which humorously features how the masked robbers inside the Audi 4 succeed to move with their mission, has an advantage. It is based on a definite story line, rather than subtle imageries. So, whenever one thinks about Audi, one may remember this story of robbers and security cops
The tagline reads- . Looks serious. The Audi A4 exclusive line.”.
Agency: Kempertrautmann Gmbh, Germany
Creative Directors: Tobias Ahrens, Willy Kaussen & Frank BannÃ¶hr
Art Director: Frank BannÃ¶hr
Copywriter: Willy Kaussen
Director: Markus Walter