Axe shower gel: Any excuse to get dirty
Axe has recently launched this print advertisement campaign based on its ‘get dirty’ series to promote its shower gel. The campaign aims at underscoring the fact that the product is so tempting that people try to get different excuses to get dirty and use the product. The advertisements are showing models being engaged in such unnecessary activities which have eventually lead them to use Axe shower get to freshen up. This campaign was recently launched in India.
The presentation of the advertisement though draws resemblance from its early campaigns but here a sense of fineness seems to be present. However, the campaign is originally based on the same old idea and there is no uniqueness in its presentation. The text of the advertisement reads, ‘Any excuse to get dirty. Axe shower gel.’ The campaign was developed by Lowe Mena, Dubai, UAE.