Axe: The leather effect

Axe always comes up with some innovative ways to convey its ‘effect’. We have already seen the Indonesian Axe Effect in which women helplessly fall flat to the irresistible Axe men. Now, Axe shows us some hot shots to discover the power of leather.

The spot shows writhing leather figures which indicate naked passion. Report indicate the spot was done by taking moving references with naked models to make the writhing figures. Anyway, like all the other axe commercials, this spot too is noticeable.

Credits:

Advertising Agency: Lowe/SSP3, Bogotá, Colombia

Creative Directors: Margarita Olivar, Juan Carlos González

Art Director: Margarita Olivar

Copywriters: Juan Carlos González, Carlos Camacho

Photographer: Esteban Sostnisky

Other additional credits: Juanita Delgado, Natalia Franco

Via: Adweek