Axe: The leather effect
Axe always comes up with some innovative ways to convey its ‘effect’. We have already seen the Indonesian Axe Effect in which women helplessly fall flat to the irresistible Axe men. Now, Axe shows us some hot shots to discover the power of leather.
The spot shows writhing leather figures which indicate naked passion. Report indicate the spot was done by taking moving references with naked models to make the writhing figures. Anyway, like all the other axe commercials, this spot too is noticeable.
Advertising Agency: Lowe/SSP3, BogotÃ¡, Colombia
Creative Directors: Margarita Olivar, Juan Carlos GonzÃ¡lez
Art Director: Margarita Olivar
Copywriters: Juan Carlos GonzÃ¡lez, Carlos Camacho
Photographer: Esteban Sostnisky
Other additional credits: Juanita Delgado, Natalia Franco