Berlitz: right use of the medium

It is true that the brands should try use the medium of communication in an appropriate and intelligent way. The selection of medium is as much important as the communication style. Her is a good example of intelligent selection and use of the medium of communication.

This advertising effort from Berlitz, aims to promote its language classes in a fresh way. Parking is a challenge in the UAE. It’s easy to get a fine. These fines are in Arabic which 74% of all residents don’t understand.So, with a view to promote their language classes, with a simple & smart idea.

Agency: Memac Ogilvy Dubai, UAE

Via: Direct daily