Canadian Red Cross shows dark realities

Another tsunami-based ad. However not insensitive or insensible like that WWF ad. This print ad for Canadian Red Cross, depicts the pathetic plight of people in west-Asia who are ravaged by many disasters.

The advertisement, developed by Cossette, Montréal, says about the humanitarian aids carried out by Canadian Red Cross. The sad plight of people is depicted through the dark nature of the art-direction. After depicting numerous disasters like floods, typhoon and injuries, the ad pleads for donation.

The copy reads- after waves of disaster hit Asia Pacific this week, we are on the ground providing aid, support and hope.

CREDITS

Advertising Agency: Cossette, Montréal, Canada

Executive creative director: Patrick Beauduin

Creative Directors: Barbara Jacques, Jonathan Rouxel

Art Director: Jonathan Rouxel

Copywriter: Patricia Doiron

Designer: Richard Bélanger