Canadian Red Cross shows dark realities
Another tsunami-based ad. However not insensitive or insensible like that WWF ad. This print ad for Canadian Red Cross, depicts the pathetic plight of people in west-Asia who are ravaged by many disasters.
The advertisement, developed by Cossette, MontrÃ©al, says about the humanitarian aids carried out by Canadian Red Cross. The sad plight of people is depicted through the dark nature of the art-direction. After depicting numerous disasters like floods, typhoon and injuries, the ad pleads for donation.
The copy reads- after waves of disaster hit Asia Pacific this week, we are on the ground providing aid, support and hope.
Advertising Agency: Cossette, MontrÃ©al, Canada
Executive creative director: Patrick Beauduin
Creative Directors: Barbara Jacques, Jonathan Rouxel
Art Director: Jonathan Rouxel
Copywriter: Patricia Doiron
Designer: Richard BÃ©langer