City Magazine: Get a life
The so called modern entertainment means like TV and computer sap the very life out of you and make you a dead person. That is what this print ad indicates through its brilliant concept and way of communication.
This print campaign for City magazine has been developed by McCann Erickson Belgrade, Serbia
The ad features a cemetery, and the tomb stone resembles a computer. Itâs a powerfully symbolic way of communicating the âdead phaseâ of living persons who are helplessly stranded in tasteless traps of modern gadgets.
The copy reads- Get a life
Advertising Agency: McCann Erickson Belgrade, Serbia
Creative Directors: Jana Savic Rastovac, Vladimir Cosic
Art Director: Marko Prokic
Photographer: Marko Savic
Creative coaching: Yaniv Mlinarski, Milos Stankovic
Via: Ads of the world