Click Forensics introduces new tool to combat click fraud
Click Forensics, the industry leader in scoring, auditing and improving traffic quality for the online advertising community, has introduced a new tool to help marketers combat click fraud.
The new tool which is known as “Block List” provides ad networks with a continually updated list of visitor IP addresses and publishers known to generate online click fraud. Block List can be used with the Click Forensics platform to block invalid traffic and to shift advertising dollars to other sources that offer better results. The Block List tool could help marketers reduce the rate of click fraud between 15 to 25 percent according to Click Forensics.
Examples of blocked traffic sources include:
–Publishers committing click fraud;
–IP addresses of visitors known to commit a high level of fraud;
–IP address ranges generating non-human traffic, such as co-location facilities; and
–Other traffic sources that generate hacker attacks and spam.