Demolicion: graphics on walkways
This is an ambient effort to promote an âextreme sports magazineâ named Demolicion.
Well, it is difficult to get readership to magazines to nowadays. But, innovative branding efforts will definitely yield results.(of course, there must be quality content- that is the primary thing). With the creative support of Prolam Y&R, Santiago, the magazine decided to utilize moving walkways to spread its message.
So, they place surf board shaped graphics on moving walkways, and it attracted the attention of people.
Agency: Prolam Y&R, Santiago, Chile
Executive Creative Director: Tony Sarroca
Creative Directors: Tony Sarroca, Rodrigo Richards
Art Director: Joaquin Molina
Copywriter: Joaquin Molina