Demolicion: graphics on walkways

This is an ambient effort to promote an ‘extreme sports magazine’ named Demolicion.

Well, it is difficult to get readership to magazines to nowadays. But, innovative branding efforts will definitely yield results.(of course, there must be quality content- that is the primary thing). With the creative support of Prolam Y&R, Santiago, the magazine decided to utilize moving walkways to spread its message.

So, they place surf board shaped graphics on moving walkways, and it attracted the attention of people.

CREDITS

Agency: Prolam Y&R, Santiago, Chile

Executive Creative Director: Tony Sarroca

Creative Directors: Tony Sarroca, Rodrigo Richards

Art Director: Joaquin Molina

Copywriter: Joaquin Molina

Via: Adgoodness