In their new photography campaign, French fashion design duo Marithé and François Girbaud feature a crazy world.
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In this campaign, developed by Paris agency La Chose, Models appear in a world in which the sky is the ground. The message bears a subtle meaning. It is actually an urge from the advertisers to re-examine our social values and ethics.
CREDITS
Advertising agency: La Chose, Paris
Creative director: Pascal Grégoire
Art directors / copywriters: Pierre Dupaquier and Clément Durou
Photographer: Steve Hiett
Editor: Grannon
Art buyer: Christine Brossart
Account managers; Eric Tong Coung, Florence Couvidat, Bénédicte Muller
Via: Inspiration room
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