A display of wealth of moral bankruptcy?

Joby JSep 8 2010

This print ad for WWF laughs at our empty, hollow exhibition efforts at the expense of nature and wild life. The advertising effort of WWF has been developed by Ogilvy & Mather Bangkok.

wwf ivory lowres
wwf ivory lowres

The ad raises its voice against the ivory trade and the shocking scenario it results in which more and more elephants slaughtered every year.

The copy reads- A display of wealth of moral bankruptcy?

CREDITS

Advertising Agency: Ogilvy & Mather Bangkok, Thailand

Executive Creative Directors: Nopadol Srikieatikajohn, Wisit Lumsiricharoenchoke

Art Director: Wisit Lumsiricharoenchoke

Copywriter: Kulvadee Doksroy

Art Directors: Nopadol Srikieatikajohn, Gumpon Laksanajinda

Retoucher: Surachai Puthikulangkura

Photographer: Illusion, Bangkok

Illustrators: Surachai Puthikulangkura, Supachai U-Rairat

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