A Friend You Can Eat

Sijo JosephSep 29 2009

Spot 1- When you invite your friend around for a barbecue, it might pay to have a Swedish Fish as a backup.

Spot 2- It’s grim in the Arctic when the food runs out. So grim you might even consider eating your friend.

Spot 3- A hungry man gets ready to eat his furry friend.

Frightened to read those descriptions and headline? Well, this is about the new campaign for Swedish Fish, a line of chewy winegum candies from Malaco in Sweden, which is being distributed in the USA and Canada by Cadbury Adams.the campaign meticulously use the tagline A friend you can eat.

The campaign targets youth with a fresh way of communication, in a rather subtle and humorous way. Developed by JWT New York, it introduces two words into the friendship and food connection, Nej and Ja.

CREDITS;

Agency: JWT New York

Chief creative officers: Ty Montague and Harvey Marco

Executive creative director: Jackie Hathiramani

Copywriter: Scott Bell

Art directors: Hunter Fine, David Suarez and Andrew Clarke

Directors of production: Chris Klein and Sara Rogers

Director of integrated production; Clair Grupp

Business director: Christian Hughes

Account director: Shana Getchell

Planners: Rodrigo Maroni and Derick Goss

Animators: Aaron Padin and Chadwick Whitehead

Print producer: Lauren Eberhardt.

Via: Inspiration room

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