Everybody should have a reason to live. A Radio too needs a reason to live. What will it try to do if its function is meaningless? See this campaign.
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This is a funny campaign for virgin radio, created by zig. Here, the radios are on the verge of ending their lives. In these three ads given here, he or she is seen trying to commit suicide. At the subway, bathroom and bridge, the desperate radios are shown as preparing for suicide.
The ads say-‘Give your radio a reason to live’.
This is a nice campaign with a humorous touch. It easily conveys the message.
Credits:
Advertising Agency: zig
Executive Creative Director: Martin Beauvais
Associate Creative Director / Art Director: Jason Hill
Associate Creative Director / Copywriter: Michael Murray
Strategic Planner: Lynn Sivec
Team Leader: Sheri Hachey
Photographer: Michael Graf
Producer: Tristan Tran
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