We have seen many different billboards, even smoking billboards and those which needs 3D glasses to view its ‘’assets’’ in full glory. Now hare is another example for a different billboard. This is a hand-carved billboard, which was constructed over ten days.
lays kettle carved billboard
This billboard has been developed for Frito Lays, they hired a team of skilled artisans to hand-carve a billboard made of wood in San Francicsco. The intention of the billboard was that to demonstrate the fact that Lay’s Kettle Cooked Chips are made with traditional, artisan cooking methods.
CREDITS
Advertising agency: Juniper Park
Executive creative directors: Terry Drummond, Alan Madill, Barry Quinn
Creative director/art director: Hylton Mann
Creative director /copywriter: Andy Linardatos
Print producer: Mark Prole
Illustrator: Gary Bullock.
Via: Inspiration room
lays kettle billboard carving
lays kettle billboard crafted
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