A lubricant for women above 40

Joby JMar 15 2010

A bit of disproportionate difference in a small(or big, perception matters) hole can make the whole difference in a relationship. That can be a significantly negative difference too. That is what we can make out from this print campaign for Hymen gel.

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Well, if you are wondering what this Hymen gel is, it is a vaginal tightening gel for women above 40.

Ever wonder why there is a gap in relationship? - one ad asks.

Note that the copy uses the singular noun- relationship, instead of the plural. So, it tries to be appearing morally responsible here.

Well, 40 can be an intriguingly challenging age for many a women, who desperately try to maintain the bygone glory. Sex plays an important role in any married relationship, if not a pivotal one.

So, unless you are the one who make a sexually lame excuse- I have got a headache, this print campaign is targeted at you.

Interested in tightening loose ends in your life?

Another ad asks.

When was the last time you felt like the first time?

Asks the third one. Insultingly challenging.

CREDITS

Advertising Agency: TCC, India

Creative Director / Copywriter: Arvind Ramalingam

Art Director: Krishnamurthy Iyyappan

Account Management: Savvy Durham

Via: Ads of the world

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