Well, literally. Twisted, the advertising agency in Israel, adopted a new advertising approach to attract women to The Clalit HMO before first pregnancy. But, instead of directly targeting women, they targeted men with a male pregnancy test!
clalit ready daddy
Ready Daddy
They sent the kit to bloggers and handed it out to thousands of men who were asked one defining question: Are you ready for pregnancy? It also tried to direct men to ReadyDaddy website, which helped them on their way to fatherhood.
The ways of advertising!
Via: Direct daily
Related Stories
A campaign against male Domestic Violence
We have seen many campaigns against domestic violence. In all those advertising initiatives, women or children were presented as the victims of domestic violence. However, in this new campaign, there is a queer change. A new campaign has been...
A daring ad campaign to promote male clothing line
Beyond doubt, this advertisement campaign is an extremely interesting and courageous strategy to promote the clothing line by Cojak from Sweden. Moreover, the idea of ad is not fresh and seems to be repeated as this idea has been used in one or.
Exact Pregnancy Test: no comments..
'The second best way to tell if you are pregnant'- the ads say so. And, the best way? That is depicted in the four ads. Simple. Stick your head into your uterus and find out whether there is a good news (or, bad news!). This writer does not...
Anti-smoking campaign from Arnold
Arnold Worldwide has launched an advertising campaign for The American Legacy Foundation. The Truth anti smoking campaign will take on the questionable marketing tactics that the tobacco industries undertake in so many ways across all the media. Arnold.
10 worst Ads of all times
Marketing and advertisement is certainly a key player in any business. Since we have all witnessed even the most absurd or rather warped advertisement campaigns released by the biggest market players, there sure is room for a good critique! We bring you,
