Abrinq Foundation asks for donations, in a new way

Joby JFeb 15 2010

Campaigns for charity institutions do not require much subtle creative efforts. Because there is no better way than presenting the real realities instead of photoshopped ones. However, we have seen sparks of creativity in many of such campaigns.

img1

Now, this ambient advertising effort from Abrinq Foundation, a nonprofit institution that aims at raising awareness about social issues, asks the public for donations to help street children. And the ambient work uses a creative and unique way to communicate this.

The unique effort- The “vending machine of good” – has been created by Giovanni+Draftfcb in partnership with the 24X7 Cultural. At the wending machine one can see pictures of children holding cards of $ 1.00, $ 2.00 and $ 5.00. The main title explains: “With your help we can get these children of the streets”. When inserting money in the machine the image of a child will come out

CREDITS

Advertising Agency: Giovanni + Draftfcb, Sao Paulo, Brazil

Creative directors: Adilson Xavier, Ricardo John

Head of art: Benjamin Yung Jr

Art Director: Bruno Brasil

Art buyer: Tina Castro

Photographer: Felipe Hellmeister

Producer: Edgardo Pasotti

Client services: Tina Castro

img2

img3

You might also like