Robert J. Coen, senior VP Universal McCann, has predicted that advertising expenditure is likely to grow 5.6 percent in the year 2006 in comparison with the previous year. Earlier, he has predicted increase in ad expenditure at 5.8 percent in the last December.
coen
Though many factors are responsible in the down gradation of the forecast, but most prominent factors are the auto and pharmaceutical companies, that have fuelled the growth from mid 1990s, and have considerably cut their ad expenditure.
However, there are chances that spot revenue will increase by 8.5 percent this year as it fueled by political advertising.
Via Reuters
Related Stories
Online ad expenditure of Australia crossed $1 billion mark in 2006
Australia's online advertising market shot up by 61.5 percent last year as the full year spending crossed the $1 billion mark. The recent trend and figure suggest that with the phenomenal rate advertising is rising that it would exceed all other...
Online ad expenditure likely to touch $26 billion by 2011, 9% of total ad expenditure
Recently Marketing Vox reported that paid search is the major driver of growth in the online advertising sphere. Interestingly, it has left behind display advertising in 2005, which was the most dominating aspect of online advertising. Moreover, the.
Share of online video ad expenditure inching up
On-line videos are gradually spreading their wings in terms of ad expenditure on it. Out of total $12.5 billion spending, in online advertisements in 2005, two percent expenditure grabbed by the online videos that can be better dubbed as $225 million...
ITV's ad revenue slips by 12.5 percent in 2006
ITV has recently disclosed that its advertising revenue for the year 2006 will by down by 12.5 percent compare to the last year's income. The UK's biggest commercial television broadcaster said that it will match its 2006 programming...
10 worst Ads of all times
Marketing and advertisement is certainly a key player in any business. Since we have all witnessed even the most absurd or rather warped advertisement campaigns released by the biggest market players, there sure is room for a good critique! We bring you,
