This is a great outdoor advertisement for Adidas in its bid to continue ‘Impossible is Nothing’ campaign. This advertisement had been put on the eve of the recently held FIFA World Cup 2006. The billboard was placed on a bridge construction site which was located on the way to Munich airport. The flyover was blanketed by the billboard that depicted German goalkeeper, Oliver Kahn, stopping the football. The billboard was massive and it was stretched across the road.
Moreover, the idea was actually appealing to cash the FIFA fever that had gripped the entire world. The ad might have attracted immediate attention of pubic and it was strategically located too as there was a massive rush of visitors in Germany. The ad was created by TBWA.
Via I Believe in Adv
