This ad campaign for Hindustan Hindi Newspaper has been developed by Ogilvy Advertising, Gurgaon, India. The campaign promotes Pratibha Samman, the program by the news paper where brilliant students are rewarded.
certificatepreview
The ads feature some retro-style family of photos titled medal, trophy and certificate.
The copy explains the idea- It’s not just the student who'll feel proud.Pratibha Samaan
So, all of the family members are beaming with proud feelings over winning the trophy/certificate/ medal.
CREDITS
Advertising Agency: Ogilvy Advertising, Gurgaon, India
Executive Creative Director: Ajay Gahlaut
Creative Directors: Shailender Mahajan, Jossy Raphael
Art Director: Krishnapriya Dutta Gupta
Copywriter: Anu Gulati
Photographer: Gaurav Bhardhwaj
Additional credits: Vineet Kindra, Siddharth Khanna
Via: Ads of the world
medalpreview
trophypreview
Related Stories
Two ads on the same idea
Witnessing these two print ads triggers basically two streams of thought whether this is just a co-incidence of creativity or we are reeling under acute shortage of creativity. However, presentation of the Pepsi ad seems to be much better than...
Tired of watching the same Hollywood cliches
It is an interesting print advertisement campaign to popularize an International film festival which is scheduled to be held at the end of this month. The campaign aims at drawing people's attention that this festival that has a collection..
Beauty of ads
Some ads are just for the purpose of a short-term attention of the consumers. However, some of them remain beautiful even after its shelf-life. They continue to entertain us with some kind of everlasting element, be it beauty, or originality. The..
The power of ads
Some ads are interesting. Some are disturbing. But, ads play a wider and greater role beyond our beliefs. A new study conducted by Nielsen sheds light on how consumers consider ads as inseparable to economic growth. The survey found that a major...
10 worst Ads of all times
Marketing and advertisement is certainly a key player in any business. Since we have all witnessed even the most absurd or rather warped advertisement campaigns released by the biggest market players, there sure is room for a good critique! We bring you,
