Now the advertising has taken up river as its new haven. Recently, Dow Chemical has kicked off its ‘The Human Element’ campaign. During a luncheon in support of Blue Planet Run, a non-profit group working to ensure safe drinking water, Dow had displayed a billboard attached to a tugboat. This was of course an interesting way to advertise and in this case, it goes well with the cause as well.







Advertisers are of the view this is a great way to advertise, as it is something new and beyond normal advertising hence an awful lot to recall.



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