Show sex, shock them and say the message. Even in anti-smoking advertising efforts, even in anti-aids advertising efforts, sex is used in gruesome manner to shock the target audience and grab the attention, which is often negative.
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Here is another such advertising bravado, which spoils the sanctity of a great message within a vagina. The advertising initiative for Korea Sexual Violence Relief Center aims to raise its voice against sexual abuse, particularly with a view to support the child-abusing victims.
The irresponsibly innovative ad consists of a visual that reminds of female genital and a visual of a little girl in a fetal position were linked, and a warning a was also given for missing the visuals by not paying attention.
CREDITS
AGENCY: Promofactory Seoul Korea
Chief creative Officer: Kim, Young Jea
CREATIVE DIRECTOR: Cho, Kwan Hee
Account Executive:Ahn Jung Min, Choi ji won
ART DIRECTOR: Cho, Kwan Hee
COPYWRITER: Cho, Kwan Hee Jung, keun oh
PHOTOGRAPHER: Cho, Kwan Hee
Via: Ad of da month
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