OK, superheroes are never supposed to sleep and they are supposed to be symbols of many virtuous, preferable characteristics. These ads just travel through the usual way, but it’s not repellent.
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The ads, developed by OYKU/Dialogue International, promote the Felis awards for creativity.
The copy reads- Competition for those who never sleep at night for creativity in media.
Indeed, the superheroes are not the only ones who keep awake at nights. There are many, including thieves.
CREDITS
Advertising Agency: OYKU/Dialogue International, Istanbul, Turkey
Creative Director: Ozer Ozbey
Art Director: Cavit Isici
Copywriter: Ahmet Okan
Illustrator: Erkan Kocaoglu
Photographer: CREAMTR / Bogac&Semih
Via: Pixel pasta
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