Agency nightmares

Sijo JosephAug 31 2009

We know that an agencies loss is another agencies gain. Sometimes it is not only the agencies that are going to be benefited. Adage says about how one agency that is losing its hold on the creative business of its big client. The agency is Omnicom Group's BBDO, and the client is Chrysler .

BBDO has been a creative source for the automaker since 2000. Nine years. Things changes like seasons. The report is not like Chrysler has cancelled its friendship with BBDO and went to another agency. But they are inviting creative ideas from other agencies for its fourth-quarter ad campaign. Sure, BBDO may not be amused.

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