This is an interesting television advertisement to create awareness regarding the deadly disease AIDS with specific focus on of preventive medical test. The advertisement is captivatingly showing intimate scenes of two young adults and the visuals are deliberately blurred to depict there is a thin line difference between pleasure and detection. Therefore, the advertisement is trying to compel people to take preventive measures to safeguard themselves against AIDS.
The blurring image probably also depicting that people tend to ignore or fail to see upcoming danger especially when the pleasure is very well in sight. Moreover, this is a brilliant idea for a unique advertisement against AIDS. The end message of the ad reads, ‘HIV. Once you recognize it, its too late’. The advertisement was created by BBDO Campaign Dusseldorf.
Via I Believe in Adv
