Ambient marketing or viral marketing is increasingly getting popular with their simplistic designs of advertising. When the product is the ultra-thin MacBook Air, the ad makers from the Miami Ad School, Minneapolis, USA had emphasized on the word ‘Air’ which explains the spot of the advertisement – inside an airplane as a substitute for the thin airplane tray table. Imagine the slim width of the airplane tray table and that is the ultra-thin MacBook Air for you. The visual is simple yet forceful for its content and this is the essence of ambient marketing.
via:Disruption
