Here is a symbolically presented campaign which tries to make awareness about the ill-effects of alcohol-addiction. This print campaign for Alcoholic Anonymous, developed by Filadélfia, Belo Horizonte, Brazil, makes use of different symbolic images to depict how alcohol addiction shatters career, family and the enjoyments(sans alcohol)
aa career
No enjoyment resists alcoholism, No family resists alcoholism and No career resists alcoholism (some admen, writers and such creative lots may beg to differ, am I right?)
The campaign is based on a concept created by Brock Davis. Well, much of the credit goes to him.
CREDITS
Advertising Agency: Filadélfia, Belo Horizonte, Brazil
Creative Director: Dan Zecchinelli
Art Director: Ricardo Matos
Copywriters: Manuel Rolim, Leandro Neves
Photographer: Marco Mendes (Lumini) - based
Via: Ads of the world
aa enjoyment
aa family
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